What is Unmissables?
Unmissables is a newsletter and podcast about technology, behavior, and trust.
Every week I write about how the playbook for building products and experiences is evolving — how AI is changing what companies build and how people respond to it, how data practices shape what gets prioritized, and why the decisions that seem smallest often determine whether someone comes back.
Recent deep dives include:
How your apps built a surveillance pipeline you never consented to
How ChatGPT’s ad model reveals the real product being sold
What happens to trust when AI starts generating the interface itself
On the podcast, I talk to builders, researchers, and leaders about the one thing from their work that you can’t afford to miss. Recent conversations:
How Planned Parenthood tested LLMs against their own medically accurate content and what they found about tone and trust
How Foursquare redesigned their entire performance system by treating culture as a behavioral system.
How a digital cooperative is turning futures thinking into shared, public practice.
Each piece, whether written or recorded, is built around one thing worth not missing.
About Ariba Jahan
I’m the Head of Connected Experience at Anomaly, where I work with Fortune 500 brands on experience strategy, connected ecosystems, and branded utility.
My background is in biomechanical engineering and cancer research. I moved into product strategy and design innovation, then agency leadership. The systems thinking followed me into all of it.
Obama Foundation Leader. UN General Assembly speaker. Parsons adjunct faculty. Advisory Council Chair and NYC Chapter Lead, Women In Innovation. Campaign US Inspiring Women in Transforming Technology. Advertising Week Future Is Female. Global Top 100 Women of the Future. Presidential Lifetime Achievement Award.
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