What is Unmissables?
Unmissables explores the people, systems, and ideas changing what humans believe is possible — and that tends to come from somewhere unexpected.
I started Unmissables because the most interesting ideas and innovations I’ve encountered were never contained in one field. They emerged from collisions between technology and trust, biology and behavior, what AI was built to do and what it's actually doing. Unmissables is where I follow that curiosity out loud.
Every issue and episode is built around one thing I think more people should be paying attention to. An emerging pattern, an unexpected innovation, a system we're normalizing without noticing, a framework that shifts how you think.
The guests are builders, strategists, and thinkers working across disciplines. The writing is practitioner-led, exploring how technology reshapes organizations, the ways people and products shape each other, and society.
Recent deep dives include:
How your apps built a surveillance pipeline you never consented to
How ChatGPT’s ad model reveals the real product being sold
What happens to trust when AI starts generating the interface itself
On the podcast, I talk to builders, researchers, and leaders about the one thing from their work that you can’t afford to miss. Recent conversations:
How Planned Parenthood tested LLMs against their own medically accurate content and what they found about tone and trust
How Foursquare redesigned their entire performance system by treating culture as a behavioral system.
How a digital cooperative is turning futures thinking into shared, public practice.
Swap Notes
Paid subscribers get access to Swap Notes, curated small-group sessions where interesting people engage with the same material and compare what they noticed. What stuck, what surprised them, what connections nobody else made. Plus thinking tools, a member space for real conversation, and more access to how I think than a newsletter can hold. Join here.
About Ariba Jahan
I’m a bioengineer turned experience, product, and innovation strategy executive.
I’ve spent 15 years building products and experiences that change how people behave — in engineering labs, startups, public interest, and agency work with Fortune 500 brands. At the Ad Council I built their first innovation practice and worked with teams to reduce COVID vaccine hesitancy from 75% to under 10%. At Anomaly I lead Connected Experience, designing the systems that connect what brands promise to what people actually experience, through strategy, behavior and product design, brand utility, and AI.
I’ve been recognized as an Obama Foundation Leader, one of Campaign US’s Inspiring Women Transforming Technology, and one of the Global Top 100 Women of the Future in emerging tech.
What are people saying
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